You probably think, "Please, not another social networking platform!" and we hear you. If you're starting in the resin industry or operating a new resin firm, you might want to save this blog for later reading. We recommend waiting until your business is established before diving into YouTube; you'll have plenty on your plate managing your other social media accounts and running your own company.
On the other hand, YouTube might be useful if you're already well-established as a resin artist and want to expand your resin company.
You may use your YouTube videos as a springboard for all the other material you make and share with the world, so it may take a little extra time to include YouTube videos in your content creation.
What are the benefits of utilizing YouTube?
Let's begin by discussing some of the advantages of YouTube usage so you can decide whether or not this is the solution you've been seeking.
Establishing your channel on YouTube and presenting your artwork there can assist you in establishing yourself as an experienced artist. It takes courage to publish video material since putting yourself, your business, and your face out there for everyone to see is not simple. We know that this conviction in oneself as an artist comes through months or years of previously generating other material and many other projects, so if you are prepared to put yourself out there, you will have a certain amount of belief in yourself as an artist. You are a skilled artist working in craft resin epoxy resin! Even if sometimes you might not feel like it!
Being a child of the 90s, YouTube is a lot like having a television set in your home. For younger generations, it's the go-to channel for a marathon viewing of anything and everything. This and the fact that working with resin is a very aesthetic hobby will guarantee that a large audience will watch your videos if you upload them often. More YouTube views imply greater brand awareness, leading to more sales.
YouTube makes it easy and profitable to monetize your videos. You may include all the affiliate products you've used in your videos, making it easy for your viewers to buy the same tools you've used. Also, after you reach a certain size, things like YouTube commercials will start popping up on your site. You may build a profitable business from the affiliate links and advertisements you place in your movies.
Where exactly do you begin?
To begin, you'll need to register for an account. Don't let yourself get stopped by overthinking this, don't waste hours worrying if you're good enough as an artist, and don't waste days trying to make your workstation appear as if Marie Kondo has been there. Just get it ready to go.
A tonne of videos and guides available on YouTube will walk you through setting up your channel, so we won't cover that here. Instead, we'll explain how the platform could be useful to you as a resin artist in the next section.
People these days want to see things as they are; they are sick of seeing well-crafted movies of other people; it turns people off when things are too flawless because they don't envision themselves doing what you're doing, so they stop watching. They want to see the real deal. Your mission is to find a way to connect with your audience on YouTube, and the first step in achieving this goal is to maintain a genuine and sincere demeanor.
Also, you are good enough; if you think you aren't, that's your mind trying to self-sabotage you to keep you safe. Nothing bad has ever happened to anyone who posted a resin video on YouTube so that you won't have any problems; ignore what your brain is telling you and go with your gut.
When you've finished establishing your channel, the following step is to consider the content you intend to publish there.
What do we talk about?
The fear of being overlooked by YouTube's massive audience is a major barrier to entry for anyone who wants to create their own channel. As we've mentioned previously, creating with resin is a visual art form; observers are fascinated to see how something develops from its first stages. Additionally, if you're thinking this way, let's realize there's a 10-minute video on YouTube of a slug sitting still as the paint dries, with over 494,000 views.
Don't believe us, waste 10 minutes now watching it here!
When you deal with gallon resin epoxy frequently, you'll always have material to film because there's so much value and interest to share in showcasing resin-related stuff.
Rather than attracting would-be competitors, revealing your process will educate those interested in purchasing your projects on what goes into making them. This will result in increased respect for your work, as customers will understand the worth of the time, energy, and resources that went into making your masterpieces and will stop questioning the high price tag.
Think about telling them the steps to produce something, the space you work in, your background, the story behind your brand, where you get your materials, etc. This is the type of stuff that draws huge crowds. Get known as a resin expert by sharing your knowledge and teaching others the abilities you've honed to manufacture your wares; customers will pay more and respect your expertise.
You can produce so many things with epoxy resin that you'll always have content ideas when using Craft Resin goods. You may demonstrate the use of Mica Powder in epoxy resin and other mediums like candles by posting videos online.
Sharing your videos can help people come to know and trust you, which is essential for expanding your resin business. Customers are more likely to purchase from a vendor they feel comfortable buying from.
What kinds of tools do I require?
When you start your YouTube channel, you may run out and buy every available piece of equipment. Still, the truth is that you can produce video material that looks professional with only a few inexpensive pieces of gear.
Because most modern smartphones can film, there is a good probability that you already own a device that can save the recordings. The only additional accessory for your phone that you can purchase is extra storage. This might be in the form of a membership to iCloud or an SD card, which will allow you to store larger files without affecting the capacity of your phone's internal storage.
Depending on your budget, a phone tripod or stand might let you video yourself while you work on your art projects in the studio. There is a wide range of prices for phone supports and tripods; if you have the funds, it is recommended that you obtain one that can hold the phone at an angle to the video you while you work, as well as at a level to film your hands at work on the resin project.
Some ring lamp or another source of overhead lighting illuminates your work area, allowing you to see the finer details of your projects and the like in your films. To avoid spending money on an artificial light source, you may set up your office next to a window and film your movies while the sun is out.
Software and devices for editing videos. Video editing software like iMovie is readily available on personal computers and laptops, which you presumably already own. Nevertheless, many video-editing programs are available for your mobile device if you don't. Editing them on a mobile device is more of a hassle at times, but you have to make do with what you have at the outset. You can always improve your equipment as your business grows.
Filming My Content
When shooting videos for YouTube, the optimal orientation for the camera is horizontal or landscape, allowing the whole frame to be visible. When uploaded to YouTube, videos shot in portrait or vertical orientation are more difficult to see.
Take many takes of each segment, and then edit them into one long video. By breaking it into smaller segments, you can avoid starting over fully if something goes wrong during filming. You can use your phone to record extra footage at strategic points in the process, which you can utilize for other applications like Reels.
Remember that you want to make the most of your time, so use YouTube as a springboard to other stuff. You have the project, and you're recording it in segments, with some time in between for short reel clips; in addition, you're taking stills and photographs of the process as it unfolds. After you accomplish this, you'll have many stock photos for use in your social media posts.
You may chat to the camera while shooting or record quietly and add a voice-over later. When shooting your hands at work on the project, rather than your face, a voice-over might assist in explaining what you're doing and why it's important.
Any suggestions for text to put under my videos?
Other materials outside the video will be required once the content has been produced and uploaded to the site. One of these is the description you post under your video; this is where you should describe the film's topic and its benefits.
You should also provide links to your other online profiles (e.g., Facebook, website, Instagram) so others can find you there.
Finally, our affiliate connections are the most crucial component of our YouTube strategy for monetization. Add your Collabs links if you've used Craft Resin epoxy resin in your films, and let your viewers know that they can save 10% on their resin purchases. Did you use any Amazon Affiliate-linked paints, glitters, or other props in your video? Please put them in, put everything in, so that anyone who wants to use the same tools you used may easily find them.
As I develop my covers, how can I ensure they all look great and consistent with my brand?
Now that your videos are filmed, edited, and looking fantastic, and you've included all the relevant details in the description, let's get your YouTube channel branded. Covering your films in your brand's logo and colors lets viewers immediately recognize them as your own.
Canva, which offers a free basic plan, provides a user-friendly platform for making such things. It's easy to make thumbnail art for your videos on YouTube; select the YouTube Banner picture format.
Banners for your videos should be creative efforts; they should use your brand's colors and emblem and concisely explain the video's content in a snappy title. YouTube lets users organize videos into playlists.
Some new YouTubers skip this step, but your channel will seem polished and professional if you start doing it immediately.
When I've finished recording, where can I upload my videos?
We've discussed how the material you upload to YouTube will be the foundation for future work. Once you've finished making a video, you may upload it to YouTube or any of your other social media accounts.
Post the video to Facebook, share it in an Instagram story with a link to the video, and promote it in your Instagram feed using a still photograph you captured while recording. You may add it to your Instagram bio, website, and email newsletters.
Get this information to as many people as possible using whatever you have available. To ensure that others may benefit from the instructions I've offered, I encourage you to encourage others to do likewise by posting a call to action on your social media postings and asking them to share your videos.
You may now upload short videos to YouTube!
Increasing your channel's subscriber base can take a lot of work, and it may take time before you accomplish your goal. But YouTube is aware of this, so they launched a new function that will get your videos in front of more people, thereby speeding up your growth.
YouTube now has a new format called Shorts, similar to Instagram's Reels.
YouTube Shorts are videos that are 60 seconds or less and are uploaded with the intention of attracting new subscribers. Unlike regular YouTube videos, you'll need to record these in portrait or virtual mode on your phone.
A video is considered Short when uploaded to a channel and is under 60 seconds long. They are highlighted on YouTube's home pages, which means they are displayed to more people than your regular videos. Because of this, they are quite effective in getting new subscribers for your channel.
See the links below for additional information about Shorts:
It will take a little more effort to share Reels you've already made for your other social media platforms on your Shorts, and it will help your business reach a wider audience.
YouTube, and any other social media network, rewards regular posting. To observe even a little progress over time, you should aim to upload at least one video every week. When you know you'll be out of the office for a week, you may plan by filming the material and then scheduling it (yes, YouTube lets you organize your videos; it's amazing).
If you let your genuine self-expression shine through in your clear epoxy resin for crafts or content creation, you will win over your audience and earn their undying devotion.
Please contact us if you make videos for YouTube and would like us to feature them on our Instagram stories under the handle @craft.resin.
The Weekly Topic Freebie:
Our Instagram Topic Of The Week announcements includes a giveaway of free resin and mica powders, helping us reach a wider audience and spread the word about using epoxy resin.
In order to participate in this week's contest, please visit our Instagram feed/highlights and look for the most recent post tagged #CRWEEK11.
Team Craft Resin